Rebuilding Innerfit: From WordPress to a Modern, High-Performance Platform

WordPress was becoming restrictive due to plugin dependencies, performance limitations, and maintenance overhead.

Sanity provides structured, scalable content management with far greater flexibility, improved performance, and reduced technical risk. It allows the marketing team to manage content efficiently without relying on fragile plugin ecosystems.

No. SEO was carefully preserved during the rebuild.

URL structures, metadata, redirects, and structured content were implemented to maintain search visibility. The improved performance and cleaner architecture also provide a stronger long-term SEO foundation.

The site was rebuilt using Next.js with static generation and optimized image handling.

This significantly reduced load times and improved overall responsiveness, creating a smoother experience for users and better performance scores across key metrics.

Yes.

The Sanity CMS includes structured content models and modular page sections, allowing Innerfit to create and update pages without developer involvement. This makes launching campaigns and editing content faster and more efficient.

The new platform is scalable, maintainable, and future-ready.

It reduces technical debt, minimises plugin-related risks, and provides a flexible foundation for future integrations, marketing initiatives, and feature expansion.

Absolutely.

This headless architecture is ideal for businesses that want improved performance, content flexibility, and long-term scalability without being locked into legacy CMS limitations.