Yes. The cart and checkout experience was custom-built to support Feedwell’s catering workflows, including delivery slot management, postcode validation, and flexible order rules.
WordPress & WooCommerce
Feedwell
Feedwell is a growing food catering brand focused on quality, convenience, and strong brand presence. The website needed to support marketing, content updates, and future growth — while remaining fast, flexible, and easy to manage.
0+
Orders processed via website since the launch
0+
Products
0+
Customers
The Challenge
Feedwell operates as a local catering business serving the Sydney area, but the existing website lacked a proper delivery and ordering setup to support this model. Customers were able to place orders outside the intended delivery zones, creating confusion and extra manual handling for the team.
Delivery fee management was also limited and didn’t fully reflect the business’s real-world requirements. Different delivery areas and conditions needed more flexibility than the system allowed.
In addition, the business required support for multiple customer types — including approved clients who place orders without immediate payment and settle invoices later under agreed terms. This workflow wasn’t properly supported, making the ordering process inefficient and difficult to manage at scale.
Customer Ordering Experience
What customers see and interact with during the ordering process.
The new cart and checkout experience was designed to make complex catering orders simple and intuitive. Customers can manage multiple delivery times, products, and order types within a single, easy-to-use interface.
Features include:
- Delivery Slot Management
Customers can create multiple delivery slots within a single order, each with its own delivery date, time window, and product selection.
- Cart Drag & Drop
A custom drag-and-drop experience allows products to be easily moved between delivery slots.
- Delivery Slot Controls
Delivery slots can be duplicated or removed directly within the cart, making complex orders easy to manage.
- Product Management in Cart
Products can be moved, copied, or deleted within the cart, giving full control over order structure.
Business Rules & Order Validation
Behind-the-scenes logic that ensures every order follows business rules.
To support Feedwell’s catering operations, a rules-driven validation system was implemented to control delivery availability, pricing requirements, and order cut-off times — reducing errors and manual intervention.
Features include:
- Delivery Slot Validation
Each delivery slot is validated against business rules such as minimum order values, product restrictions, delivery cut-off dates and times, and postcode-based availability.
- Postcode Validation in Cart
Delivery availability is validated based on the selected postcode and suburb, including supported delivery days.
- Pickup Order Validation
Pickup orders are validated based on selected location, day of the week, and cut-off times, with support for multiple pickup locations.
… and many more supporting features designed to scale with the business.
What Was Built
Feedwell now has a custom-built ordering experience designed around how the business actually operates. The new system supports complex delivery rules, multiple order types, and future growth — without adding friction for customers or staff.
- WordPress + WooCommerce
As per client request the website was built using WordPress + WooCommerce combination for the most user friendly solution as the business was already familiar with the selected stack.
- Flexible page building blocks
Using ACF PRO the page layouts are tailored to the business needs and still allowing for content editing without a developer input.
- SEO-friendly, fast-loading pages
All pages implemented with SEO in mind and optimised using code-splitting technique.
- Scalable architecture for future growth
Server & website setup allows for a quick and rapid growth to reflect business needs.
Frequently Asked Questions
Can’t find the answer to your question?
Feel free to get in touch and I’ll be happy to help.